Your information matters.

About this policy

ItsEasy provides business tools for merchants, including storefronts, bookings, orders, payments, customer records and WhatsApp communication. This policy explains how ItsEasy collects and uses personal information when people use the platform, contact a merchant through ItsEasy or interact with an ItsEasy-connected WhatsApp Business number.

A merchant may also have its own privacy responsibilities for the customer information it manages through ItsEasy. Questions about a specific booking, order or merchant relationship should first be directed to that merchant.

Information we collect

• Account and business information, such as names, email addresses, phone numbers, business details and team roles.
• Customer and transaction information, such as contact details, bookings, orders, fulfilment choices and payment status. ItsEasy does not store complete card details.
• Communications and enquiries, including WhatsApp messages, message delivery information and information submitted through ItsEasy or ItsEasy Collections landing-page forms.
• Marketing attribution information, such as the page an enquiry came from, referring page, campaign tags and advertising click identifiers included in the page address.
• Technical and security information, such as sign-in records, device or browser information, network information and audit events.
• Connection information for services a merchant chooses to enable, such as WhatsApp, accounting, email, payments or domain services.

How we use information

We use personal information to operate and secure ItsEasy, authenticate users, provide requested business features, process bookings and orders, respond to enquiries, understand which pages and campaigns generate enquiries, deliver authorised customer communications, connect selected third-party services, prevent abuse, troubleshoot problems, maintain audit records and meet legal obligations.

When someone opens the public product demo, we record a protected, pseudonymous network fingerprint so we can count repeat visits without retaining the raw IP address. We may also record an approximate country, region or city and the network provider or organisation supplied by our hosting network, along with a broad device and browser category, referring page and campaign tags. Location and provider estimates can be wrong, including when a visitor uses a VPN or business network. We use this information to understand demo interest, improve ItsEasy and protect the service; we do not use it to identify a person by name.

We do not sell personal information. We do not use customer WhatsApp message content for unrelated advertising.

WhatsApp and Meta platform data

When a merchant connects WhatsApp Business, ItsEasy may receive and process phone numbers, profile names, message content, message identifiers and delivery states through Meta's WhatsApp Cloud API. We use this information to display conversations, allow authorised replies and send merchant-enabled service messages such as booking or order updates.

Meta also processes information under its own terms and privacy policies. Merchants control which approved customer-message features they enable in ItsEasy.

When information is shared

We share information only as needed with the merchant a customer is dealing with, authorised members of that merchant's team, service providers that help operate ItsEasy, providers selected by the merchant, or authorities when disclosure is legally required. Providers receive only the information needed for the relevant service and are expected to protect it.

Storage, security and retention

ItsEasy uses access controls, tenant separation, encrypted credentials, signed webhooks, audit records and other safeguards designed to protect information. No online service can guarantee absolute security.

We retain information for as long as it is reasonably needed to provide the platform, maintain business and security records, resolve disputes and meet legal obligations. Retention can differ by record type and by a merchant's legal responsibilities.

Your choices and rights

You may ask whether we hold personal information about you and request access, correction or deletion where applicable. You may also object to certain processing or withdraw consent where consent is the basis for processing. We may need to verify your identity and may retain information that must be kept for legal, security or transaction-record purposes.

Contact us

For privacy questions or requests, email jonofranks@gmail.com. Please do not include passwords, card details or other unnecessary sensitive information in your request.